5 ways to use socials for your home renovation business

If you own a home renovation business, whether it be a kitchen showroom, bathroom showroom, or you're a builder or contractor, you know how important it is to get your name out there to generate leads and make people aware of your brand. While social media is a powerful tool for marketing, it can be challenging to know where to start, find enough time to complete, or find an external marketing agency that understands your customers buying process.

So from someone that has been in your shoes for 10 years of there career, here are 5 ways a kitchen or bathroom showroom can use social media content for marketing:

1. Highlight your team

Your team is the essential component of your showroom, and it can be beneficial to use social media to showcase their skills and personalities. In addition to sharing photos and bios of each member of your team, you can create posts that highlight their unique talents, qualifications and interests. For example, you could create a post that features a team member discussing their experience in the industry and how it has contributed to their current role.

By sharing these types of posts, potential customers can get a better understanding of your team's capabilities and feel more connected to your brand overall. It will help you to humanise your showroom and create a sense of community around your brand, rather than a hard sales environment. Additionally, it can create opportunities for engagement and conversation with your audience. Encouraging engagement and conversation through social media will build your following and strengthen your brands reputation within your community.

2. Share your home renovation process

Social media platforms offer a plethora of opportunities to showcase the work of your showroom to a wide audience, but why stop at the end product only? You can take it a step further and show the world your creative process. Share some behind-the-scenes photos and videos of your team hard at work designing and installing new kitchens and bathrooms.

For example, you could screen record a design being brought to life from start to finish. This will not only help potential customers understand the level of expertise and care that goes into each project, but will also give them a glimpse into the passion and dedication that goes into every detail. By sharing your process, you create a sense of trust and transparency that will set you apart from the competition, and it allows the audience to understand what they will experience on their own journey.

3. Educate your audience

Social media is an exceptional platform to educate your audience on all aspects of home renovation, and each platform actively encourages educational content. You can create blog posts or videos that delve into the latest trends and technologies in the industry while sharing tips on how to save costs on a renovation project or how to choose the best materials for a kitchen or bathroom. By providing valuable content, you can increase your brand's visibility and establish it as a reputable and knowledgeable resource in the industry.

Additionally, you can engage with your audience by responding to comments and common inquiries, which can help build a community around your brand and foster loyalty among your customers. Taking it one step further, you can collaborate with other local professionals in the industry to share insights and expertise, and even offer exclusive promotions or discounts to your followers.

4. Create a community

Social media is a tool that allows businesses to build connections and relationships with their audience. In order to maximise the potential of social media for your home renovation business, you can focus on creating a community of home renovation enthusiasts. This community can be formed by sharing photos and stories of your customers' renovated kitchens and bathrooms, and encouraging them to share their own experiences as well. By doing so, you not only establish a platform for your customers to connect and interact with each other, but also create a space where they can learn from each other's experiences.

This sense of community and collaboration will help to foster loyalty around your brand and make your customers feel more invested in your business. By positioning yourself as a trusted source of information and a helpful resource, you can attract more followers and further establish your business as a top kitchen or bathroom showroom.

5. Offer useful free downloads

One of the most effective ways to generate new leads in social media marketing is to offer a free download, such as a guide or eBook. Offering free downloads is a great way to showcase your brand's expertise in solving customers' pain points. With a comprehensive guide or eBook that addresses the most common challenges faced by your audience, you can position your brand as a go-to solution provider for their needs.

In addition, offering a free download is a great way to capture leads. To access the download, potential customers will need to provide their contact information, such as their email address. This allows you to follow up with them in the future and continue to nurture the relationship. You can send them additional resources or promotional offers that are relevant to their interests, which can help increase the likelihood of them becoming a customer.

By using these additional social media marketing strategies, you'll be able to further expand your reach and grow your kitchen or bathroom showroom. Don't forget to use relevant SEO keywords in your content and post each one to multiple social media platforms.

So don’t forget, social media is a powerful tool for marketing your kitchen or bathroom showroom. By showcasing your process, highlighting your team, educating your audience, creating a community, and offering valuable free downloads, you can establish your brand as a knowledgeable and trusted authority in the industry.

If you need help with your social media marketing strategy, giving you more time back for your other priorities, please contact me today and let me help you take your marketing to the next level.

James Taylor Marketing Agency

Instagram | Facebook