How to make the best of a review on Social Media

So you’ve posted your review, but it’s got no engagement, and it feels like no one has paid any attention. You must be asking why? What could I do better? Hopefully this blog post will have you rethinking the frame work of a review post for your home renovation or construction based business.

For the examples, I will be using a kitchen design showroom, as that’s where my career started, but these tips will work whether you are an architect, builder, installer or any other showroom based business in the home renovation sector.

But first, why showcase customer reviews or testimonials on social media?

In a competitive market landscape, showcasing client reviews, highlighting satisfied customers and successful projects on social media can significantly boost your company's credibility and attract new business.

However, reviews have quickly become token content and can have the reverse effect. When you post a simple image containing written words from a mystery person, and 5 golden stars alongside it, your post is going to get quickly swiped and forgotten about. There is a wider trust issue with online content now and without any context this review will be seen as fake or made up. Here’s some ways you can get past that.

1. Give an overview of the project

Highlight the project in a holistic view that will give your audience context for the project, prompting them to compare to their own project.

For example:

Location: London

Budget: £10-15k

Unit Size: 12 Units

Project Type: New Build

2. Showcase what the client has bought

Make the words in the review real, by highlighting the products that the client featured in their project. Highlighting these features can also attract potential customers who are looking for similar products or services. Use the copy in your captions to list what the clients invested their money in.

For example:

Oven: Miele Single Oven

Hob: Neff Induction Hob

Dishwasher: Bosch Integrated

Fridge Freezer: FisherPaykel American

Tap: Quooker Flex

Sink: Franke 1.5 Bowl Undermount

3. Tag brands included in the project

Take it a step further and tag the brands that they have used when highlighting the products in the project. Tagging these brands in your social media posts can enhance the reach of your content. Brands appreciate the recognition and may even share your post on their own channels, exposing your work to a broader audience. (Remember to take or request images for the items you mention)

For example:

Oven: @Miele H2465B

Hob: @Neff T48FD23X2

Dishwasher: @Bosch SMD8YCX03G

Fridge Freezer: @FisherPaykel RF540ANUB6

Tap: @Quooker Flex Chrome

Sink: @Franke MYX 160 34-16 RHSB

4. Illustrate the customer journey

People love to see transformations. Showing the entire customer journey from the initial stages to the finished project can be very engaging. It also demonstrates your expertise and attention to detail. It will also highlight your process to a client so they know what to expect before they come to you, which can often help the sales pitch run smoother.

For example:

Before Image

Design Render

During Installation

Finished Project

5. Share a quote or Q&A from the designer about the project

Bring your teams culture and personality into the post by sharing a Q&A with the designer of the project. It gives you a genuine way to showcase your teams knowledge and experience in an authentic manner.

For example:

What was a design challenge you faced in this project and how was it overcome?

6. Share a quote or Q&A from the installer about the project

Maybe you don’t have designers but you do have installers, or maybe you have both. The idea is the same, this gives you a chance to share the personality of the installers on site by sharing a Q&A with the installer of the project. If you don’t have in house installers, this will also gives your business an opportunity to build a relationship with external businesses by featuring them on your page, which should be returned by them.

For example:

What was an installation challenge you faced in this project and how was it overcome with the products supplied?

[Bonus🎁] Voice note from the client

Nothing is more authentic than a video of the client in the finished talking about the process, design and installation. However if they are uncomfortable with that, use a voice note that you can overlay on some mobile phone footage.

Conclusion

Effectively sharing client reviews on social media can be a game-changer for your business, when the audience has context and it’s relatable. By incorporating some of these ideas you can create a compelling and trustworthy social media presence. These strategies not only highlight your expertise but also build a community of satisfied clients who become ambassadors for your brand.

If you don’t have time to create social media content for your business, or you don’t know where to start, reach out today for a free call to discuss further.

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